Thursday, January 20, 2011

Barbara Kruger Does Barbasol

I just started reading a fabulous book: Barbara Kruger (NY: Rizzoli, 2010). Even if you are not familiar with the name you probably would recognize her signature artwork: black and white photos with bold captions on red backgrounds.

The book is 312 pages and so far I have been skimming and skipping. Imagine my surprise to see that Kruger appropriated one of my favorite Barbasol advertisement images (original ad pictured above; blogged earlier here) from a 1950's Life magazine! I learned from her Wikipedia entry that the typeface she uses is Futura Bold and she studied art and design with Diane Arbus at Parson's School of Design. The entry pointed me to a clever Graphic Standards Manual. And a nice selection of her work can be seen here.


MrCachet said...

You got that right - clever. ;o)

AnitaNH said...

I love making connections like that!